Certa AI (Opinr Inc.)
-Visual Storytelling
-Brand Identity
-Product Narrative
-Brand Identity
-Product Narrative
Project #11
2024 - 2025
The Certa rebrand began with a question:
How do you make trust feel visual?
At the center of the mark is an open form—a visual metaphor that’s part portal, part pause—inviting motion, connection, and clarity. Built on gradients, rhythm, and overlap, the system reflects how AI, people, and policy move in sync.
This rebrand transformed a complex SaaS platform into a visual language built for storytelling, not just structure—becoming the connective tissue across voice, motion, product, campaign, and event touchpoints, all reinforcing Certa as a signal of trust.
Available upon request.
︎Project Detail
Canon Inc.
Branding
Project #09
The redesign of the Canon identity embraces the physical experience of a person taking a photograph.
The moment is precise and dynamic, requiring perfect timing and decision making. The series of accelerating bars represent progression, engineering, aperture control, precision, archiving and distance.
︎Project Detail
The moment is precise and dynamic, requiring perfect timing and decision making. The series of accelerating bars represent progression, engineering, aperture control, precision, archiving and distance.
︎Project Detail
AWE
Branding
Project #08
Augmented World Expo is a place where developers and designers come together to connect, share knowledge, and eventually grow, benefit, and produce together.
The rebranding focuses on one core statement, “Coming together for good”. The smooth fluid shape of the logo implies movement.
︎Project Detail
The rebranding focuses on one core statement, “Coming together for good”. The smooth fluid shape of the logo implies movement.
︎Project Detail
SAIGU⏤429
Newsprint
Project #07
SAIGU is the Korean word for the date that the Los Angeles Riots broke out in 1992.
The project highlights stories and events for those in the Korean community affected by the lootings. Separated into five sections: The overview, political corruption, skewed media, troubled economy, and interviews.
︎Project Detail
The project highlights stories and events for those in the Korean community affected by the lootings. Separated into five sections: The overview, political corruption, skewed media, troubled economy, and interviews.
︎Project Detail
Bergamot Place
Branding
Project #06
Over the years, Bergamot Station has become more than a station. It is a place of gathering, where artists and designers to freely interact with one another.
The logo is inspired by a blueprint (spatial plan view) of a space. The modular negative space of the logo mark implies an accessible, open-minded and flexible space.
︎Project Detail
The logo is inspired by a blueprint (spatial plan view) of a space. The modular negative space of the logo mark implies an accessible, open-minded and flexible space.
︎Project Detail
AGRO Improv Theater
Branding
Project #05
AGRO’s concept and identity, is inspired by artists, Basquiat & Banksy, who’s expressive street art has shaped our culture.
It is full of passion and fearless energy. Street art style is used to connect with younger generations and influence them to voice their opinions regarding political and social issues.
︎Project Detail
It is full of passion and fearless energy. Street art style is used to connect with younger generations and influence them to voice their opinions regarding political and social issues.
︎Project Detail
Rough Young Things
Book
Project #04
Youth has many interesting traits. It is the most dynamic stage in people’s lifetime; they’re afraid, loving, aggressive, innocent, and reckless.
‘Rough Young Things’ presents these traits of youth and the world that they’re living in.
︎Project Detail
‘Rough Young Things’ presents these traits of youth and the world that they’re living in.
︎Project Detail
Chanelism
Book
Project #03
CHANEL. The name alone speaks volumes. The term ’Chanelism’ became a benchmark statement in the fashion world and for women everywhere.
The book talks about the idea of the brand Chanel itself and our society’s perspective and position on luxury itself.
︎Project Detail
The book talks about the idea of the brand Chanel itself and our society’s perspective and position on luxury itself.
︎Project Detail
LAPD
Branding
Project #02
The Los Angeles Police Department has been associated with a number of controversies, mainly concerned with racism, police brutality, and police corruption.
The main goal of this redesign is to improve public perception by creating a visual presence that is informative and embraces transparency and community.
︎Project Detail
The main goal of this redesign is to improve public perception by creating a visual presence that is informative and embraces transparency and community.
︎Project Detail
Apple Inc.
Internship
Project #01
